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Digital Marketing Strategies Guide for B2B Website

   Nitish      August 30th, 2020

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Alright, so to begin with, let’s just start by understanding what exactly does this B2B company means? 

Well, companies which have other companies as their clients are called B2B companies, that is Business to Business.

And for any company, it is significantly important to have a strong marketing strategy and an even stronger digital marketing team. 

Especially when we talk about start-ups, it is very important that they know how to properly have a good website that is presentable to your internet audience. How many clients do you expect to bring from the offline communication? You can expect to bring a large number of clients from the internet. And this is why your digital marketing should be strong. 

In this brand new article, we shall be discussing some digital marketing strategies for B2B websites. 

Optimization Of Your Page 

You should have an SEO team who have knowledge about the world of search engine optimization. 

You have a website and your company launches products. How will the world get to know about it if you don’t talk about it on the internet? And for people to know about you, you have to make sure that you are appearing in the search engine result pages. 

Suppose a user enters something that they want to know about, on one of the search engines. Google considers that as a keyword and places a group of results in the search engine results page, thereby answering their question. 

Optimization of your page means, how well it is made or what kind of structure does that have, with respect to which, google will give you a suitable ranking on the user’s search engine results page. If you have a wordpress website then you can hire wordpress developer. The wordpress developer can optimize a page of a wordpress website much better than any other person.

According to a study performed by Google a couple of years ago, the audience for B2B companies is only online with 89% of the B2B buyers looking for their purchase information on the internet. Things have started to be changed quite a lot in these recent days with the B2B customers today who don’t even expect to deal with any sales professional unless it is for them to close the sale. And Most significantly, they would expect the same digital experiences that they would find when they would be customers, this has been said according to Google.

You need to rank your page within the first five results of Google so these B2B clients are able to find you when they perform a search online. 

There are two strategies. You can try the paid search engine marketing that is SEM or an unpaid or free Search engine optimization (SEO). 

This is one of the best and the most significant suggestions that you can get while drawing up any digital marketing strategy. It is very vital to have some good quality content because this will not only grow your social channels, and capture leads but it will also transform them into your sales in a very organic manner.

Alright so after saying that it should also be mentioned that, it is not enough, which is why you also need to consider a paid social media campaign for any of the most valuable content. Check your social media analysis metrics and choose a particular content that has one of the best results. Work on it, Improve its quality and then start a paid campaign after that.

How to Approach This Strategy 

It is not easy building a B2B empire because your final clients are always difficult to finalize. They are not some top companies but they are simple officials who are in charge of the purchasing department. 

In order to sell your products to any B2B company, you have to know how to sell them. Google survey shows that about 90% of the clients prefer to search about a certain product on the internet before buying it. So you have to know how to be available on the internet in case they search about demands that your products meet. Which is why, here, in this case, you need good search engine optimization so you can beat your own competition and rank higher than them on the SERPs. 

Some companies don’t even have a good website. To meet the needs of your buyer, you need to make sure you are satisfying all those needs that you would have as a consumer. Place yourself in their shoes and you will find answers on your own. 

Focus On Your Strategy 

In order to have success in the world of B2B marketing, the first thing you should be doing is to sketch out a good and working strategy. After you have your strategy in your hand, plan out what path your customers will have when they would make a purchase. They are your target audience who are your potential buyers. Imagine their purchase journey in your head. 

The people who are going to make the purchase decision in your target companies or audience are not the ones making the ultimate decisions in the company. You have to target your website towards the high-level executives of an organization. Also, You can approach services like wordpress website design company, Digital marketing company and many others who work for you and can give you better results.

But then if you are over marketing your products nly to the highest officials, you are overlooking the potential buyers that lie in the zone below them. These are the people that need to notice you. 

One technique in doing this in a better way is to optimize your site for mobile devices. 42% of the users search about a certain product on their mobile phones. Of course, it is easy to handle and operate. They are also making purchases and comparing prices and observing their competition in the market. 

So an effective strategy is to include optimization of your website on all device platforms, that is whether it is mobile device or a desktop, a tablet or a laptop. If your site has been optimized at all platforms, you can expect the best kind of sales. 

Blogs 

A good way to communicate or make your ideas reach your clients is through blogs. Of course it involves optimization as well so that it ranks higher on the search engine results page. According to Hubspot, companies that have blogs as a part of their website, have a 55% more chances of having organic traffic. 

Companies which have blogs as part of their website, see a 126% rise in their leads than companies which do not have blogs. Marketing experts who make blogging a priority see a 13 times more positive return on investments. They also consider those sites as “trusted sources”. 

Publications that are in a corporate blog should at least be constant because this greatly increases the chances of increasing online traffic to the company’s site. B2B companies that have published 11 or more times a month have more online traffic than those sites that did not publish or maybe did so very rarely.

Professional Networks like LinkedIn

LinkedIn is one of the largest and the best online platforms for professionals to connect on the internet platform. Use this platform to create a buzz on the internet always. 

Companies need to trust you which is why they would want to see your face gaining some importance on social media or at least having some familiarity. 

Create a profile that makes you look better than your competitors on the network. Your buyers would even trust you more. Upload more photos and videos. Add your current location and keep uploading posts. 

Have a complete profile on LinkedIn. Have all necessary information about your company on your profile. Add whatever you think you should be putting in. you can also know your audience and how they are responding to your social media strategies. 

So, Those were about 4 digital marketing guides for B2B websites like yours. Tell us which one would you use for your website?