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How Are Top Brands Making Use Of PWA to Improve Their Business

   John Doe      January 11th, 2022

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As per the stats, almost 50% of mobile internet users utilize native mobile apps to get access to information quickly. Moreover, marketing budgets are also increasing to create well-established mobile applications for consumers. Still, many businesses are unaware of the potential benefits of Progressive Web Applications (PWAs).

What Are Progressive Web Applications?

PWAs are web applications similar to regular websites but can offer features similar to mobile apps. Creating a successful mobile application is complex. However, with the aid of Mobile app development services, you may develop PWAs that are trustworthy, quick, and engaging.

PWAs are installed on a user’s device like a native application, but they do not have to be because they are available through the user’s web browser. They are built using existing web technologies such as HTML, CSS, and JavaScript. Mobile app development services are a fantastic way to create PWAs for your business.

How PWAs Benefit Brands?

Many benefits come with using PWAs for businesses. Some of these benefits include:

Increased Engagement and Conversion Rates:

PWAs help increase a brand’s engagement and conversion rates. Mobile app development services can help to create engaging PWAs for your business. This is because they can combine the best features of both web applications and mobile apps. They are fast, reliable, and engaging, encouraging users to stick around longer and potentially make a purchase.

Cost-effective:

Another benefit of using PWAs is that they are cost-effective. Unlike native mobile applications, PWAs are not individually developed for different mobile operating systems. This means that businesses can save time and money on development costs. Mobile app development services can help you create PWAs compatible with a wide range of mobile devices.

Improved User Experience:

PWAs offer an improved user experience compared to traditional web applications. Mobile app development services are one way to create PWAs optimized for a great user experience. This is because they can be installed on the user’s device, accessed even without an internet connection. They also offer push notifications that traditional web applications do not have.

They are faster to load, work offline, and are installed on the user’s device. This makes them more reliable and convenient to use, resulting in increased engagement and conversion rates. Mobile app development services can help you create PWAs that are reliable and convenient for your business.

Increased Visibility:

PWAs are also more visible to users than traditional web applications. This is because they can be added to the user’s home screen and work even with no internet connection. Mobile app development services are excellent for creating PWAs that are highly visible. This is because they can be customized with features such as notifications and themes, which users can interact with. Mobile app development services can also help create PWAs that are regularly updated with relevant content for users.

Improved SEO Rankings:

One significant benefit of using PWAs is improving a brand’s search engine optimization (SEO) rankings. This is because they are built using standard web technologies, making it easier for search engines to index and rank. Mobile app development services can help create PWAs that are search engine friendly.

How Are Top Brands Making Use of PWAs?

Several top brands are already using PWAs to improve their business. Some of these brands include:

Twitter:

Twitter has developed a PWA called Twitter Lite, designed for users in developing countries who have limited internet access. The app is designed to load quickly and work offline, making it ideal for users with poor internet connectivity. Mobile app development platforms have played a significant role in helping Twitter create its PWA.

The Guardian:

Mobile app development platforms are one way to create PWAs that are highly engaging for users. The Guardian is a UK-based news publication that developed a PWA called Guardian News. The app works offline and offers an immersive reading experience.

Lancôme:

French cosmetics company Lancôme has developed a PWA called Lancôme Live. The app allows users to browse and buy products from the Lancôme website. Mobile app development platforms can help create PWAs that are engaging, cost-effective, improve user experiences, are highly visible, search engine friendly, and have increased SEO rankings.

OLX:

Online classifieds company OLX has developed a PWA called OLX Lite. The app is designed for users in developing countries with limited internet access. It is designed to be fast and easy to use, making it ideal for users looking for quick and easy access to classified listings. Mobile app development platforms can help you create PWAs that are ideal for your business.